“Short on time, but want a deep taste of Korea?”
Dive into Joseon Juga — Korea’s real drinking culture, 10 minutes from Myeong-dong.
Solo-friendly · Insta-worthy
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Your reservation will only be finalized once you reply to this email.
＊No reply by 3 days before (KST) will result in cancellation.
Experience Info.
Language English only Dates May 30 - Aug 31 Time: 6:00 PM – 8:00 PM (Around 2 hours) Group size Small group, up to 10 people Essential Information
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Please check for any food allergies in advance(see detailed menu below)
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Must be 21+ to join (alcohol will be served)
What’s Included
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3 traditional Korean liquor tastings
+ 4 curated food pairings
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A fun drinking game with Korean liquor
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A short session on Korean drinking etiquette
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Rewards for game winners
What’s Not Included
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Transportation to and from the venue
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Parking fees
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Travel insurance
Program Introduction
Introducing Joseon Juga — the very first experience from On.K, crafted for travelers who want more than checklist sightseeing. A two-hour journey that goes deep into Korean food, drink & history.
What is Joseon Juga?
About 600 years ago, Korea was the Kingdom of Joseon — a society where food, drink, and social customs were intricate reflections of class and status. On.K now invites you on an immersive historical journey: a chance to experience Joseon-era life through traditional Korean liquor, carefully curated food pairings, and playful games that echo the era's social dynamics.
Step beyond ordinary sightseeing. This is a full-sensory cultural exploration where you'll truly feel the essence of traditional Korea.
Point #01. Want to truly taste Korea? Start with traditional liquor.
Traditional Korean liquor (sool) is the drink Gen Z Koreans are falling for. Each bottle tells a regional story — and we pair every pour with a dish that makes the flavour pop.
Point #02. A Time Travel into the Heart of Joseon
From kings to commoners, Joseon’s strict class system shaped what people ate and drank.
With our Teller (story-teller guide), you’ll sip, taste and learn how each drink fits into Korea’s past.
Point #03. Don’t just watch — step into Joseon yourself
Venue - Mugyojuga, Seoul
A modern Korean dining space where traditional flavors meet creative flair.
Dishes, drinks, and atmosphere — all curated to offer a truly local experience.
Meet Your Storyteller
Hansuul — curator, brewer and passionate ambassador of Korean sool.
Your friendly bridge between centuries-old traditions and today’s taste buds.
Menu Highlight
Pairing 1
#A Taste of Spring on One Table
Neurinmaeul Makgeolli (ABV 5%) × Seafood & Minari Jeon
Fresh spring minari and the savory taste of the sea come together in this delicate pancake, perfectly paired with Neurinmaeul Makgeolli, a clean, mildly sweet rice wine made purely from rice — no additives, just elegance.
Pairing 2
#Hanwoo Pancake Meets Andong Soju — Deep & Refined
Andong Soju (ABV 22%) × Hanwoo Yukjeon (Korean Beef Pancake)
Savor the rich flavor of Hanwoo (Korean beef) pan-fried to perfection, paired with Andong Soju, a traditional rice spirit known for its subtle aroma and smooth, clean finish — made with 100% Korean rice.
Pairing 3
#Pork Suyuk & Igangju — A Noble Match
Igangju (ABV 25%) × Pork Jowl Suyuk
Tender pork jowl, served with house-made mustard leaf pickles and seasonal greens, meets Igangju — one of Joseon's three most beloved liquors. Infused with pear, ginger, turmeric, cinnamon, and honey, this premium spirit brings both depth and balance to the final course.
Allergen Information
Menu Item | Eggs | Milk | Soy | Wheat | Shirmp | Pork | Sulfties | Beef | Squid |
Kimchi | | | | | | | | | |
Seafood&Minari Jeon | | | | | | | | | |
Hanwoo Yukjeon | | | | | | | | | |
Pork Suyuk | | | | | | | | | |
Yakgwa & Ice Cream | | | | | | | | | |
= Contains / = Does not containThings to Know
How to Get Here
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Gwanghwamun Station (Line 5) – Exit 5, 3-minute walk•
Jonggak Station (Line 1) – Exit 5, 5-minute walk•
Euljiro 1(il)-ga Station (Line 2) – Exit 2, 10-minute walk What’s Included
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3 traditional Korean liquor tastings + 4 curated food pairings
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A fun drinking game with Korean liquor
•
A short session on Korean drinking etiquette
•
Rewards for game winners
Not Included
•
Transportation to and from the venue
•
Parking fees
•
Travel insurance
Please Note
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Please be aware of the listed allergens before participating
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Passport required for age verification (Must be 21+ to participate in alcohol tasting)
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Language: English only
About On.K
We're On.K, dedicated to curating one-of-a-kind cultural experiences for travelers exploring Korea.
Our first project brings Korean culture to life through traditional liquor and food — a tasting journey where you're not just a guest, but the main character of the story.
Discover the flavors, stories, and spirit of Korea — only with us.
* This service is being piloted through CJ's in-house venture program.
Contact Us
Have questions or want to stay connected?
We’re here to help — and share more behind the scenes.
Instagram: @on.k_culture
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